Monthly Archive: October 2013

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When Branding, Don’t Follow the Herd

By Bob James You’re a global, market-leading, socially responsible company with a broad product portfolio and a deep commitment to diversity and sustainability. Guess what? Your customers don’t care, according to new research by...

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Get Personal in Your Marketing

By Bob James Ready for a shocker? B2B brands have stronger emotional bonds with customers than B2C brands. According to a new study by the Corporate Executive Board (CEB), 40% to 70% of customers...

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Searchers Getting Wordy

By Bob James Bloggers can take heart from a trend in the way customers are searching on line. Searchers are increasingly using complete sentences and long phrases as search terms, according to software maker...

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Social Spam Surging

By Bob James Spammers are frantically spreading their muck across the social media networks, according to a study by Nextgate.Spam increased by more than 350% on Facebook, YouTube, Twitter, Google+ and LinkedIn during the...