Monthly Archive: September 2015

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A Look Into Over-the-Top Content

By Lauren Orski Image from: Video Streaming / Shutterstock It should come as no surprise that the landscape for content consumption has changed dramatically in the past years. No longer limited to consuming content...

Eight reasons to kill your native mobile app 0

Eight reasons to kill your native mobile app

By Patricio Robles Companies have invested significant sums in developing native mobile apps but the harsh reality is that many have little to show for it. While many continue to maintain and invest in...

Ask Yoast: do I need to optimize all of my product pages? 0

Ask Yoast: do I need to optimize all of my product pages?

By Joost de Valk In the series ‘Ask Yoast’ we answer your SEO related question. Submit your question by sending an email to [email protected] and you might get a personal answer on video! Today’s...

What is the realistic future for wearables? 0

What is the realistic future for wearables?

By Ben Davis Wearables is a very tricky topic to discuss because hyperbole has skewed the conversation. Pronouncements about the future of technology might make agencies seem cool now, but they may end up...

Why Your PPC Bidding Needs to Evolve 0

Why Your PPC Bidding Needs to Evolve

By Joseph Kerschbaum As SEM continues to evolve, so too should your strategies. Here’s how you can align PPC bidding strategy with current keyword performance to effectively optimize campaigns. Source:: SEW-PPC

How to ensure a pain-free sign-off process 0

How to ensure a pain-free sign-off process

By Ben Davis There are many companies reluctant to let their marketing execs have free reign with their owned and earned media. This is understandable where reputations are easily won and lost. It doesn’t...