Monthly Archive: October 2015

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Terms of Endearment

By Bob James The role terms play in the marketing mix isn’t discussed outside the pages of the Harvard Business Review. But your terms matter to prospects. Here’s a case study. Recently, Bob (yours...

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Does RankBrain change digital marketing?

By Ian Lurie No. Epilogue All hail RankBrain! Remember this day when we’re all slaves to machines that barf information on us, filling up downtime and turning us into drooling screen addicts… Wait. Since...

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Weekly SEO Recap: RankBrain and Archive Search

By Joost de Valk This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end...