Category: SEM

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Ask Yoast: security measures new domain

By Joost de Valk There are several reasons to move your website to a new domain. Maybe you’ve gained access to a much stronger domain. Perhaps you’re changing direction or you’re rebranding. Or you’d...

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Using the 70:20:10 rule in Marketing

By Dave Chaffey How to use the power of the 70:20:10 model to prioritise your digital marketing With new marketing tools and techniques available to us almost daily, it can be difficult to know...

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6 reasons Marketers should start using Chatbots in 2017

By Expert commentator Examples showing how Chatbots will become an increasingly important marketing app in the future Artificial intelligence and machine learning is one of the top trends in digital marketing for 2017. At...

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How we boosted our conversion rate by 157%

By Robert Allen An in-depth case study from our work with Conversion Rate Experts, including before and after images of winning A/B tests It’s fair to say we talk a lot about how you...