10 Reasons Why a Professional Digital Marketing Certification Is Better Than a University Degree
Why should you choose Digital Marketing as a career?
Whether you’ve just graduated from high school, or you’ve been working in a specific industry for a while and you’re looking for something new, you’re likely exploring education options. A career in digital marketing can be an exciting one, and with digital marketing becoming such an important component of just about every company’s advertising efforts, there’s no denying that it’s a career that can allow you to grow and continue to offer you better opportunities.
When it comes to pursuing a new career, employers like to see that you have had relevant training, which gives them confidence that you’re skilled in that particular field. Like many people exploring education options, the big question you’re asking yourself is likely this: Is it better to just get certified in a specific field, or opt for a four-year college degree at a university?
Growing up, most of us are told that going to college is the optimal choice. We’ll learn everything we need and employers will favor that over a certification. But with today’s changing times, is that still the case?
There are certain occupations that require a college degree; there’s no denying that. But when it comes to digital marketing, it’s important to heavily weigh the pros and cons of a degree versus specific training. The fact is that digital marketing is not a commonly offered major through most traditional universities, and students will often have to opt for the next best thing, such as a generalized marketing degree. While they may learn some of the basic fundamentals of digital marketing, students may not receive a well-rounded and focused education that solely concentrates on internet marketing.
A digital marketing certification can teach students all the skills they need to succeed in the world of internet marketing, in less time and for far less the cost. Because a certificate focuses completely on a specific subject, students don’t have to waste time learning about things they don’t care about, or that are irrelevant to their desired career path.
Still not convinced?
The following are 10 reasons to choose a professional certification instead of a university degree if you’re pursuing a career in digital marketing:
A professional certification in digital marketing is great when you are looking to achieve specific career goals in a short period of time. Focused courses geared toward SEO, PPC, content marketing, or social media, for example, provide curated content for professionals to upskill in those specific areas versus a broad marketing education, for example. University degrees also have a much longer, and undefined return-on-investment, as they are not always geared towards specific goals.
2. Save time
A digital marketing certification will generally take between one to six months to earn, depending on how many skills you are looking to acquire. A degree in digital marketing from a university, on the other hand, can take up to four years …read more
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