Magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great — but who has time to create it all?
In this article, I’ll reveal nine different lead magnets you can create today by repurposing content you already have.
What Is a Lead Magnet?
A lead magnet is a marketing tool that generates leads by offering a long-form resource in exchange for a prospect’s contact information. Leads magnets can take the form of ebooks, whitepapers, templates, and similar downloadable assets. This exchange takes place at the second stage of a buyer’s conversion path.
Before I share each lead magnet example, let’s quickly review the conversion path that turns website visitors into leads — and the role email marketing plays in this process:
- Call to Action (CTA): This is the button that blog readers and website visitors click to access the resource you’re offering through this lead magnet.
- Landing Page: This is where your lead magnet captures information provided by the visitor. After visitors click the CTA, they’re brought to a landing page where they’ll fill out a form with their name, email address, and any other relevant information you’ve deemed important.
- Thank You Page: The visitor is then led to a page where they can download your resource, officially adding them to your mailing list.
- Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. This email marketing campaign starts a conversation with the lead to keep them engaged with your business.
Every blog post in your archive has the potential to generate new leads for your company, so let’s make sure that your blog is a lead generating machine.
11 Lead Magnet Ideas to Try
1. The Mini Ebook
The mini ebook is perfect when you have a series of blog posts about a related subject. For example, if you were running an online pet store, you might pick out the following five posts from your blog to combine into an ebook:
- The 5 pieces of equipment that every puppy needs
- The ultimate guide to housetraining a puppy
- The first 6 months: what you can expect from your new puppy
- The puppy nutrition guide: what your dog should and shouldn’t eat
- The 7 things you should never do when training a puppy
These posts could be logically compiled into an ebook entitled “The Puppy Planner: Everything you need to know to prepare for your first puppy.”
This type of ebook is effective because you’re making the lives of your website visitors easier — which should be the goal of any lead magnet you create. Rather than asking them to find all this content one article at a time, you’re packing it up into a …read more
Read more here:: hubspot