12 of the Best Explainer Video Production Examples & Why They Are So Effective
Animated explainer videos really are a great way to engage your audience effortlessly, whilst also communicating complex ideas and messages. We’ve seen how effective they are time and time again here at Skeleton, with the ones we’ve made for our clients.
However, if you’re still on the fence about whether or not your company should be using explainer videos, here’s a few things that might help you understand why they work so well, and some real-life examples to inspire you.
Why are explainer videos so effective?
Companies that produce custom explainer videos are enjoying higher conversion rates, increased user engagement and content that generates more shares. The interesting thing about explainer videos is that there’s some solid behavioural science that helps us understand why they work so well:
- Firstly people retain 58% more information when both visual and auditory senses are stimulated. (Source: Cornerstone University)
- Secondly the human brain can process imagery 60,000 times faster than it can text. This means we can use video to convey really complicated messages in a matter of seconds. (Source: t-sciences.com)
- Thirdly videos are great at grabbing attention. On average 60% of visitors would prefer watch a video over reading text on a web page. (Source: biteable.com)
If the content of your explainer video is humourous or especially helpful, then you’ll have the added bonus of increased shares. People love to share content that makes them chuckle or solves a problem in a creative or clever way.
12 of the Best Company Explainer Videos
Here’s our list of 19 of the best explainer video production examples to help inspire you whilst you embark on the journey to creating your own. We hope our list helps you understand how explainer videos help businesses in their marketing efforts.
The videos we have chosen all demonstrate how companies are all using explainer videos to great effect. We’ve tried to include a nice variety of styles and approaches to get the ideas flowing for your own business.
There are many explainer video approaches you may want to explore, from live action to animated or even a mix of the two.
1. European Investment Bank Explainer Video
Banking can be very dry and a little difficult to talk about in an engaging way.
This snappy little 2D explainer video for the European Investment Bank was made to help raise awareness. It tells viewers how to take advantage of investment loans and funds that may be available to them. The colourful cartoon-like animations keeps the tone of the video light and engaging whilst the up-beat voice-over and cheery music encourage the viewer to keep watching ‘til the end.
2. Experian – Data Management Platform Explainer Video
If you have a software or service that has lots of features or options, explainer videos are a great way to educate your potential customers. Video lends itself particularly well to conveying complex information in an easily understandable format.
Experian produced this informative explainer video to show how their Data Management …read more
Read more here:: B2CMarketingInsider