16 SEO FAQs We Still Struggle to Understand (Infographic)
Adding images to a site may seem like a simple task, but there is actually a lot to consider, especially when SEO is in the picture. SEO plays a huge part in the success of web pages, very often if a site is not ranked in the first five results of a search engine results page, then they won’t get clicks at all. Therefore, businesses should be doing all they can to make sure their site if fully SEO optimised. Most websites include a lot of images, so it makes sense for them also to be optimised for SEO.
One of the best ways to do this is to include ALT attributes. An ALT attribute will tell the search engine what a certain image is all about. They help to improve results in an image search, so a web developer will always need to make sure that they are available. Too often are sites forgetting or not bothering to include these when putting their images on a site. Some people may feel as though getting noticed on the image search of a search engine is not as important as a web search. However, it can greatly help with how many people click through to your site. If someone finds your images, then chances are they will click though to your site through this.
Not only will images be good for SEO in this way, but they can also help to make a site a whole lot more appealing to the reader. The saying goes, ‘a picture is worth 1000 words’, and can often make sites a lot more exciting and engaging. They can illustrate what you mean by the text, or use a chart of a flow diagram for a better understanding of a certain subject. The more engaging the content or images are on a site, chances are people will choose to spend more time on your site, and maybe even click through to other pages. The images that are used must be relevant to the text, or even better, be relevant to the subject line of your article, it should always have a purpose, and not just be used for the sake of it. The SEO reason for this is that an image that is surrounded by text that is related to it is much better for the keyword that it is optimised for.
There are many places on the internet where you can get free images rather than just using stock photos, so it is worth doing a little research. Alternatively, you can always use your own photographs or illustrations or graphs, all of which can be produced yourself.
Once the right images have been found, you will need to be sure that you give it the right file name, the perfect location in which to use a keyword. This way Google does not even have to look at the image to know what it is about. The next thing to think about is the size of the image. Images can have a huge impact on the load time of a website, and load time is important for SEO purposes. The faster the site, the easier it is to visit, which of course is better for SEO. The image should be scaled to the size in which you want it to be shown on the web page.
Website owners should always be sure to check for broken internal images on their site. If broken internal images are ever found, then these need to be deleted or replaced as soon as they are found, as this can make a big difference to SEO.
Infographic from: 16 SEO FAQs We Still Struggle to Understand (Infographic)