Monthly Archive: February 2016

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On the Shoulders of Giants

By Bob James “We are like dwarfs sitting on the shoulders of giants.” —John of SalisburyTwo neighborhoods in my city, Washington, DC, take their names from giants we’ve all but forgotten.Oliver Howard graduated from...

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Fish Story

By Bob James Here’s a story with a hook. Skift reports SeaWorld’s CEO, after denying his employees posed as animal rights activists to infiltrate PETA, has admitted to conducting a covert operation. In a...

How Tinder has changed ecommerce 0

How Tinder has changed ecommerce

By Youtse Sung Through its fun, intuitive and frankly addictive user interface, Tinder’s simple “swipe right for yes, left for no” approach has earned it a place on mobile home-screens around the world –...

The five components of a winning press release 0

The five components of a winning press release

By Patricio Robles While companies have more ways than ever to distribute important announcements at little or no cost, the formal press release is still alive and well. The reason? A good press release...

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Creativity Carries a Big Stick

By Bob James “You can’t wait for inspiration, you have to go after it with a club,” Jack London once said. Creative problem-solving is a free-for-all, as creative problem-solvers know. It’s toilsome work that...

Did South Park solve the ad blocking problem? 0

Did South Park solve the ad blocking problem?

By Tom Dibble The digital advertising industry is facing its biggest challenge to date – ad blocking. Agencies, brands, and marketers alike have to re-evaluate our approach if we want our industry to survive....