Monthly Archive: February 2016

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Inbound Marketing: It’s About Building Trust, Not Just TrafficYour Blog Post Title Here…

By [email protected] (Jennifer Lux) Trust. When I think about the action of building trust, only one word comes to mind: relationship. Source:: Sproutcontent

Starbucks shows perils of loyalty program changes 0

Starbucks shows perils of loyalty program changes

By Patricio Robles Although they aren’t guaranteed to drive loyalty, loyalty programs have become a staple for many companies. But as the largest coffee chain in the US is learning, loyalty programs can be...

What are sticky ecommerce elements? 0

What are sticky ecommerce elements?

By Ben Davis Sticky or fixed ecommerce elements are the features that appear to follow you down the page as you scroll. They’re an established tactic to improve ecommerce UX. Here’s a bunch of...

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Poser = Loser

By Bob James Authenticity isn’t a strategy, says “hippie marketer” Tad Hargrave, so “stop trying to be so authentic.” Authenticity isn’t a target or a tagline or a tone; and you can’t get it...