Monthly Archive: February 2016

What are sticky ecommerce elements? 0

What are sticky ecommerce elements?

By Ben Davis Sticky or fixed ecommerce elements are the features that appear to follow you down the page as you scroll. They’re an established tactic to improve ecommerce UX. Here’s a bunch of...

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Poser = Loser

By Bob James Authenticity isn’t a strategy, says “hippie marketer” Tad Hargrave, so “stop trying to be so authentic.” Authenticity isn’t a target or a tagline or a tone; and you can’t get it...