Monthly Archive: March 2016

Can cross-channel marketing save the Next catalogue? 0

Can cross-channel marketing save the Next catalogue?

By Matthew Kelleher Buried deep in newspaper reports and press releases about 2015 figures and a pessimistic outlook for retail chain Next this Easter weekend was some fundamental news. “Next is planning to save...

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What Is A GTIN & Why Do I Need Them?

By Robert Brady If you’re an ecommerce PPC advertiser and you’re using Shopping Campaigns in your AdWords account, this post is for you. So let’s get right to the point. What Is A GTIN?...

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Is it Time for Growth Hacking to Rebrand?

By Andy Ramm I’ll admit it. I fully subscribe to the ethos of growth hacking. It’s a no-stone-left-unturned, data and measurement-driven approach to maximizing audience engagement, conversion and loyalty. What’s not to like? Well,...