Monthly Archive: March 2016

Five brands that proved marketing on Reddit can work 0

Five brands that proved marketing on Reddit can work

By Jack Simpson You’d be forgiven for being frightened of marketing on Reddit. It’s a goldmine for users but a minefield for anyone even hinting at self-promotion. Yet despite the risks, some marketers have...

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What’s in a Name?

By Bob James Your name speaks volumes about your brand’s personality. Brand names can be descriptive (“Toys ‘R’ Us”), abstract (“Aloxi”) or evocative (“Uber”). Rational brand names (“IBM”) appeal to our inner accountant. But...

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Metaservices FTW!

By jbat The post Metaservices FTW! appeared first on John Battelle’s Search Blog. Way back when — well, a few years back anyway— I wrote a series of posts around the idea of “metaservices.” As I mused,...