Monthly Archive: March 2016

Thumbnail for 28009 0

How to compete on the new Google SERP

By Jim Yu Recent changes made to the Google SERP have taken many by surprise. Google has eliminated the sidebar ads that once appeared to the right of the results. They have also increased...

What’s the point of social media for luxury brands? 0

What’s the point of social media for luxury brands?

By Chris Bishop Research from Emerson College’s Engagement Lab, suggests luxury brands performing well in social media engagement often lagged behind in word-of-mouth (WOM) performance. At the same time, brands who performed well in...

Thumbnail for 27999 0

Other People’s Audiences

By Bob James Gary Slack provided today’s post. He is chief experience officer of Slack and Company, LLC, a leading global B2B marketing strategy and services provider based in Chicago. “OPA” is often what...