Monthly Archive: April 2016

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Random Fandom

By Bob James Random fandom—the trait philosopher Bertrand Russell quaintly labels “zest”—is the sign of the happy camper. You can be a fan of almost anything—foods, wines, games, cameras, books, birds, rocks, plants, people,...

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Capturing Millennials

By Bob James The American Society for Association Executives this week shuttered its decades-old “Springtime in the Park” and announced a new un-expo, “The Xperience Design Project.” The move typifies every event producer’s urge...

Kantar and comScore Expand Partnership 0

Kantar and comScore Expand Partnership

By Stephen DiMarco We are excited to announce the expansion of our behavioral data partnership with comScore to now include the North American market. Building on the international partnership Kantar formed with comScore in...

15 startling digital marketing statistics from this week 0

15 startling digital marketing statistics from this week

By Ben Davis It’s a bumper stats roundup this week. If you’re interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro...