Monthly Archive: April 2016


Marketers Are Not Storytellers

By Ian Lurie TL;DR: Storytelling isn’t what digital marketers do. The audience creates the stories. We build the maps they use. We’re worldbuilders. Storytelling is a great word, but a poor metaphor for what...


Mobile marketers are missing out on hyperlocal: report

By Graham Charlton Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential. It works too, so many advertisers...


How to optimize your Facebook reach

By Marieke van de Rakt Social media like Facebook allow you to reach people that might be interested in your stuff. You’ll reach people who like your Facebook page, and you might even reach...