Monthly Archive: April 2016


Local PPC for Multi-Location Companies

By Guest Post This is a guest post from Joe Martinez , Senior Manager of Paid Media at Granular. People’s habits differ by state, city and quite possibly neighborhood. Local ads should be used...


A new home for our Google Analytics plugins

By Joost de Valk Today we’re announcing that our Analytics plugins are getting a new home on One of the “problems” of a quickly growing business is that you have to choose what...


Marketers Are Not Storytellers

By Ian Lurie TL;DR: Storytelling isn’t what digital marketers do. The audience creates the stories. We build the maps they use. We’re worldbuilders. Storytelling is a great word, but a poor metaphor for what...