Monthly Archive: April 2016

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Sugar – I Had No Idea

By Chris Brogan I’m writing this to tell you about beliefs, and how dangerous it can be to believe something. I’m not writing this to tell you to make any kind of changes in...

10 great sports digital marketing campaigns 0

10 great sports digital marketing campaigns

By Ben Davis Sports marketers don’t always get it right. From ill-judged commercial stunts at live games, to betting companies with distasteful social media profiles, to exploitative pricing in-app, there are many bad examples....

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Should You Blog When You’re Tiny?

By Bob James You’re never too tiny to blog, says blogger Lindsay Kolowich. “Some of the most dramatic successes we’ve seen with blogging come from businesses in niche industries,” she says. Kolowich points to...

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The right (and wrong) content marketing question

By Ian Lurie When people ask me about content marketing, they always start with one question: “How many pieces of content will I need to…” followed by their business goal. 2,778 should do it....

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Find your shop’s niche

By Michiel Heijmans After you’ve determined your shop’s mission, you should focus on finding the right niche for your (online) business. Merriam Webster defines a niche as “the situation in which a business’s products...