Monthly Archive: April 2016


Should You Blog When You’re Tiny?

By Bob James You’re never too tiny to blog, says blogger Lindsay Kolowich. “Some of the most dramatic successes we’ve seen with blogging come from businesses in niche industries,” she says. Kolowich points to...


The right (and wrong) content marketing question

By Ian Lurie When people ask me about content marketing, they always start with one question: “How many pieces of content will I need to…” followed by their business goal. 2,778 should do it....


Find your shop’s niche

By Michiel Heijmans After you’ve determined your shop’s mission, you should focus on finding the right niche for your (online) business. Merriam Webster defines a niche as “the situation in which a business’s products...