Monthly Archive: April 2016

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Measuring Content: You’re Doing it Wrong

By MatthewBarby Posted by MatthewBarby The traditional ways of measuring the success or failure of content are broken. We can’t just rely on metrics like the number of pageviews/visits or bounce rate to determine...

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5 Sure-Fire Steps to Thought Leadership

By Bob James Master marketer Edward Segal contributed today’s post. Edward helps corporations and organizations generate publicity about their activities and shows leaders, staff and members how to deliver effective presentations.What would you rather...