Monthly Archive: April 2016

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Measuring Content: You’re Doing it Wrong

By MatthewBarby Posted by MatthewBarby The traditional ways of measuring the success or failure of content are broken. We can’t just rely on metrics like the number of pageviews/visits or bounce rate to determine...

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How to Setup a Google AdWords Remarketing Campaign

By Chad Kearns Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow...

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5 Sure-Fire Steps to Thought Leadership

By Bob James Master marketer Edward Segal contributed today’s post. Edward helps corporations and organizations generate publicity about their activities and shows leaders, staff and members how to deliver effective presentations.What would you rather...