Monthly Archive: May 2016

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Fantastic Copywriting Examples: 13 Companies With Truly Creative Copywriters

By [email protected] (Lindsay Kolowich) You all know the Old Spice guy, right? The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it...

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4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]

By [email protected] (Lindsay Kolowich) It’s all too common for marketers to equate scaling content with simply producing more content, regardless of quality. But that approach is flawed, as it becomes increasingly difficult to achieve...

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Coming soon: SEO copywriting training

By Marieke van de Rakt Writing quality content is of great importance for your SEO strategy. At Yoast, we’re strong believers in the importance of nicely written and easy-to-read articles. Such content, however, requires...

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11 Useful Photoshop Tutorials That’ll Help You Work Faster

By [email protected] (Bethany Cartwright) There’s no doubt that Photoshop is an incredibly powerful tool for marketers. Photoshop has thousands of features, tools, settings, and shortcuts that have drastically changed and shaped graphic design and...