Monthly Archive: April 2017

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The Content Assembly Line is Broken

By Doug Kessler As companies turn their content marketing efforts up to 11, we’re seeing our own little industrial revolution, moving the content creation process from the craft workshop to the high-volume assembly line....

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Introducing the AdRoll Marketo Connector

By Prachi Mishra As a B2B marketer, I often face the same challenges as our clients. Challenges that range from gaining insights into our multi-platform customer journey to assessing whether or not we’re driving...