Don’t Forget: A Checklist for Your Resume
By Amanda Clark You’ve slaved away crafting what you think is the perfect resume. It shows how you’ve progressed throughout your career and what you have to offer to your next employer. But before...
Monthly Archive: May 2017
Why You Need to Care for Yourself and How to Do It
By Kenna Griffin The world is not always a happy place. You can look at the news on any given day and see stories about death, crime and abuse. It easy to let it...
Why Visibility Is Key for Content Marketing Success
By Dillon Baker It’s 12 p.m., do you know what your content team is doing? If you’re a senior manager, it can be difficult—okay, impossible—to know what your team is up to on a...
How Do You Effectively Connect With App Users Via Email?
By Patrick Sanders Admittedly, we’re biased toward mobile engagement, but we realize that the ideal marketing strategy makes the most of every available messaging channel. For many companies, email remains one of their most...
Kik’s new Kin currency is no revolution: It’s about chasing China
By Ran Avidan, StartApp GUEST: Last week, Kik, the messaging app popular with teenagers, announced that it would be entering the digital currency game with the launch of its own cryptocurrency, Kin. Are you...
Should I Hire an Inbound Marketer or Partner with a Marketing Agency? Understanding the ROI of Each.
By Andrew Macey As the old saying goes “anything worth doing is worth doing well” and inbound marketing is certainly no exception to this rule. Ask any marketer and they would most likely agree,...
Influencer Lists: The Good, Bad and Ugly
By Jay Palter I’ve compiled my share of influencer lists over the past few years. Yet when I read Ron Shevlin’s post, Fintech Influencer Lists Have Jumped the Shark, I found myself agreeing with...
CRM and Marketing Automation: Better When They’re Together
By Malinda Wilkinson Not all integrations are created equal, and how your integration works can seriously impact productivity and ROI. The days when having a CRM system integrated with marketing automation platform were simply...
Sean Spicer Says Donald Trump and ‘Small Group’ Know Meaning Behind ‘Covfefe’ Tweet
By Erica Abbott Wikimedia Commons White House press secretary Sean Spicer has an answer for everything. Inevitably, a reporter questioned Spicer during a press briefing about President Donald Trump’s viral “covfefe” tweet—and Spicer knew...
Marketing Like a Superhero: Keeping Clients After Rebranding
By Wendy Lindars Anyone who knows me knows just how big of a Wonder Woman freak I am. I studied her history and the life of her creator, psychologist William Moulton Marston. I’ve read...
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