Monthly Archive: October 2018


There Is No “Playbook” For Buying!

By Dave Brock Wokandapix / Pixabay Playbooks are big. There are lots of tools and never-ending content around playbooks for marketing and sales. Inevitably, these playbooks are intended to guide us through our marketing...


ABM: The CMO’s Silver Bullet

By Debbie Qaqish It’s no secret that today’s B2B CMO is under a full-scale assault to drive tangible, measurable revenue results. The CEO, executive leadership, the board and the firm’s stakeholders have had it...