Monthly Archive: October 2018

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There Is No “Playbook” For Buying!

By Dave Brock Wokandapix / Pixabay Playbooks are big. There are lots of tools and never-ending content around playbooks for marketing and sales. Inevitably, these playbooks are intended to guide us through our marketing...

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ABM: The CMO’s Silver Bullet

By Debbie Qaqish It’s no secret that today’s B2B CMO is under a full-scale assault to drive tangible, measurable revenue results. The CEO, executive leadership, the board and the firm’s stakeholders have had it...