Monthly Archive: December 2018


Evolutions in Brand Equity

By Dave Sutton geralt / Pixabay In the wake of shifting consumer demands, technological transformation, and oversaturated markets, it’s become necessary for today’s brands to be more customer-centric than ever. There’s an enormous need...


Moving Beyond Top-Down Management

By Rick Goodman Free-Photos / Pixabay You’re probably familiar with the top-down management approach, even if you don’t know it by that name. Basically, this is the school of thought that tells us leadership...