Monthly Archive: February 2019

Trends for Every Salesperson 0

Trends for Every Salesperson

By Daniel Burrus Every profession goes through changes, especially sales. A certain sales technique may have worked in the past, but that doesn’t mean it’ll work today. To be a top-performing salesperson today and...

How to use the McKinsey 7S model in marketing 0

How to use the McKinsey 7S model in marketing

By James Story An example of reviewing your marketing capabilities using the McKinsey 7S framework The McKinsey 7S model is a useful framework for reviewing an organization’s marketing capabilities from different viewpoints. Developed by...