By Lizzie Davey
Google the phrase “social media tips” and you instantly get inundated with things you should and shouldn’t be doing across your platforms.
But how do you know which advice to listen to?
We’ve collected 25 top social media marketing tips from some of the industry’s finest: Neil Patel shares how you can create more meaningful engagement with your followers; Jon Loomer offers advice on how to jazz up your Facebook ads, and Adam Singer shows you how you can make the most of social media reporting.
2019 is set to be the year to cultivate relationships with your customers, build a strategy that increases your ROI, and automate processes that carve out more time to spend on other areas of your business.
So, without further ado…
- Humanize Your Brand
- Automate Reporting
- Prioritize Generation Z
- Upcycle Your Content
- Chatbots Are the Future
- Build a Brand Advocate Program
- Create Original Content
- Consider High-Level Media Objectives
- Publish a Mix of Videos
- Use Variation in Your Ad Creatives
- Steer Clear of Influencer Marketing
- Continuous Demographic Research
- Integrate Your Location
- Create a Content Cadence
- Ensure Consistency
- Create Your “Set of 50”
- Go Behind-the-Scenes
- Split Your Posts
- Collaborate With Like-Minded Businesses
- Post Engaging and Informational Content
- Make the Most of IGTV
- Tap into Voice Search Trends
1. Humanize Your Brand to Create Deeper Connections
– Neil Patel, Social Media Expert at NeilPatel.com
“Social media marketing gives you the chance to ‘humanize’ your brand. Social media is powerful because it gives you the chance to connect with people, in a personal way.
You should take advantage of this and communicate with people on your social network via a media campaign as a brand representative, rather than a faceless company.
At the end of the day, you’re dealing with people, even if you are in the B2B sector. If you make your social network interactions personal, you’ll get better results, whilst increasing your social media presence.”
Saving time on scheduling and tagging with Sked will leave you with more time for humanizing your content and get involved in conversations.
Learn more about how Sked can save you time.
2. Automate Reporting to Save Time and Get More Productive Insights
– Adam Singer, ex-Google employee and founder of the FutureBuzz
“Automate your reporting so you can spend more time asking questions about data and less time doing repeat work
Updating custom dashboards, spreadsheets, and reports manually is a time-consuming process. It’s also one no one really enjoys doing. Sure, it’s quicker to do it once, but over time, automation will save you a lot of effort, effort which is better spent asking questions of your data to tease out meaningful insights to inform your marketing.”
Sked’s built-in Instagram analytics let you dig deep into your followers’ data so you can provide better, more engaging content.
Read more about Sked’s analytics feature here.
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3. Prioritize Generation Z
– Kim Smith, Content Marketing Manager at GoodFirms
“Make Generation Z your priority, …read more
Read more here:: B2CMarketingInsider