3 Marketing Growth Hacks That Are Ridiculously Simple & Obvious
By Tyler Smith
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After years of flying by the seat of your pants, your business has finally gained some stability, which means one thing: It’s time to focus on growth.
The last thing you want to do is spend another few years trying to figure out this whole marketing thing. You want to grow fast. Lucky for you, some of the simplest marketing actions will do wonders for your company’s growth.
Let’s go through three of our favorite growth hacks that are so simple and so obvious that you’ll be shaking your head and saying “duh!”
Blog. Blog. Blog.
Want to draw more traffic to your website? Blog. A lot.
Blogging is one of the best ways to increase traffic to your website. According to HubSpot, companies that published more than 16 blog posts per month got almost 3.5 times more traffic than companies that published zero to four monthly posts.
If you do it right, blogging brings in relevant traffic, full of users searching for your company’s solution. The more qualified traffic that lands on your website, the more you’ll have to convert them into customers. More leads mean more customers, and more customers mean growth!
Many will read this and think, I don’t have the time. That’s where you have the advantage. Be the company that makes the time, and you’ll be in much better shape than your competition. Create an internal system for generating blogs from you and your employees. Put out a blog a day, and you’ll successfully hack your growth.
Blogging doesn’t mean writing about just anything. It requires an understanding of your audience’s needs, as well as some quality keyword research.
One last helpful blogging tip: You know the most about your company’s solution. Use that unique insight to write your blogs. Give your readers helpful insider information that only your company knows.
Simplify Your Website’s User Experience and Navigation
What’s the good in pumping out blog posts if nobody can find them? Your website’s user experience is critical to growth and needs to be audited before you try any other growth hacks.
Here are a few simple questions to consider when giving your website a second look:
1. Do people immediately understand my business when they enter the website?
Whether your company has multiple offerings or a complex solution, your company’s purpose needs to be clear. If someone lands on the website and spends more than a few seconds trying to figure out what the product or service is, they’ll leave.
HubSpot states that 55 percent of your visitors spend less than 15 seconds on your website. You have a short window of time to gain their interest, so make the most of it with a clear solution/benefit and a reason to explore the website.
How do you know if your homepage is explaining your company well? Measure it using heat mapping tools and data found in Google Analytics. Heat mapping shows you where users are spending most of their time looking at the page. If you see most users focus on the page header and the …read more
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