3 Tips to Set Up a Retargeting Campaign in 24 Hours (Even if You Have Never Heard of Retargeting Before)
Retargeting can be scary.
Say the word “retargeting” in a room of small-to-medium business owners, and you might get the same reaction as yelling “monster” to a group of small children.
Retargeting is one of the best things you can do for your advertising. It can achieve click-through rates of 0.7% vs regular ads at 0.07%—that’s a huge difference!
So, why is there a fear associated with retargeting?
From our experience, it’s usually because it seems really difficult to implement. There are lots of technologies, and even more jargon, associated with remarketing—custom audiences, retargeting scripts, conversion scripts, display ads, publishers, and placements, just to name a few.
All of this can be pretty overwhelming—especially if you are totally new to this side of marketing.
So here are 3 ways you can make retargeting ridiculously easy for yourself—so easy that you can launch your first campaign in 24 hours!
But, before we get started, let’s get back to basics.
What is Retargeting?
Retargeting is a form of online advertising that helps you engage with people that have previously visited your website. It’s is a cookie-based technology (not the sweet, delicious kind though) that tags all users who land on your site.
Once they leave the site, they carry your cookie. This cookie is recognized by publishers around the web. These publishers can then display your ads to the same users.
This graphic from Capterra does a great job in explaining the retargeting journey:
Why Should You Care About Retargeting?
The reason you should care about retargeting is because it works.
Check this out:
- For most websites, only 2% of the web traffic ends up converting after the first visit
- In a study that evaluated various strategies in terms of the average lift in search activity generated for an advertising brand, retargeting represented the highest lift in trademark search behavior at 1046%.
- Retargeting can boost ad response up to 400%.
- Web visitors that are retargeted with display ads are 70% more likely to convert
Retargeting has been one of the most efficient and personalized ways to advertise, and clearly, it works. So now that we are on the same page about why you should be doing it, let’s dive into how you can make this happen in 24 hours!
3 Tips to Setting Up a Retargeting Campaign Within 24 Hours
So, let me provide some context here: If you are looking for an automated solution to do your retargeting for you—this blog post is not for you.
This post is written with the intent of providing tips and solutions that could help a beginner set up a retargeting campaign if you don’t have much knowledge of retargeting campaigns, creating audiences, and most importantly, ways to increase your conversions and ROI from your retargeting efforts.
Here are some assumptions we are making when writing this post: