By Eva Webster
To get people reading your content, you have to make it interesting. But it has to be more than interesting: it has to be personalized, interactive, and fun. It has to be shareable. You have to create a viral loop.
What is a viral loop?
Click. Share. Repeat. In essence, this is how a viral loop is created. One reader will interact with your information, share it with their friends and family, and then those friends and family will share it with their friends and family. There are two components that help make content more inclined to incite a viral loop: an interactive component and a call to action.
What is the best content for a viral loop?
It’s not always easy to predict which types of content will go viral and which ones won’t. If companies could do that, they wouldn’t need to put so much effort into their campaigns. In some cases, well-written stories will strike a chord with audiences and get shared over and over again. Other times, it takes something else.
3 content types for creating a viral loop
In general, there are three types of content that have a better chance of creating a viral loop. These include stories, interactive apps, and quizzes. These have the ability to incite emotion or create personalized, unique results so people may be more inclined to share that information or the results with their friends and family.
Examples of viral stories include the story about Mamoudou Gassama, who has been nicknamed Spiderman, and how he climbed an apartment building in France to save a young boy who was dangling from the balcony. This story incites an emotional response from the reader, more than likely one of awe, surprise, or happiness, and people want to share that response with others so they can experience the same emotions.
Other topics that can go viral include studies or stories that allow people to compare themselves to others. In some cases, studies that make a shocking claim, including about how second-born children have the potential to be criminals, allows people the opportunity to reinforce what they already believe (perhaps an older sibling who shares it with their younger sibling) or for people to prove that they aren’t as bad as others view them to be.
Examples of interactive quizzes that have gone viral include those that allow people to input information about their personality and have results that are based on their choices. These include informing people what celebrity they are most like, what type of environmentalist they are, or how they can become a better person. In each of these examples, the results are tailored to the individual and give them an easy opportunity to share their results with others.
How do you create content for a viral loop?
When it comes to determining whether an app, quiz, or story will get the best results for a viral loop, that will be up to the discretion of the business and what they want to accomplish. If you are creating …read more
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