4 Big Ways to Use Live Stream Marketing

By Bonnie Harris

Free-Photos / Pixabay

Live Stream Marketing and Your Integrated Marketing Plan

Live stream marketing is growing in popularity in all different areas. Sports teams can now broadcast their games across the internet, bands can reach a bigger crowd online and companies can market to their unique audiences.

Multiple social media platforms now offer users live streaming marketing capabilities too. Whether you want to use Facebook, Instagram, YouTube, or even Twitch, there’s a platform for everyone. Due to the multi-channel accessibility lives streaming provides, businesses can reach bigger audiences than ever before.

According to Marketing Week, live stream marketing is the key to building authenticity with younger generations. Sara Carter, an experienced tech expert at Enlightened Digital, agrees. “Live stream marketing is going to be most efficient when trying to reach millennials and Generation Z,” Carter says. “With the ever-growing importance of finding ways to differentiate your brand, live stream marketing just might be a good strategy to add when trying to reach these demographics.”

4 Big Ways to Use Live Stream Marketing

Live Stream Interviews

Customers want the inside scoop that’s happening NOW. Conducting “get to know me” interviews with different employees and creators can be a great way to do that. It will give your business relatability and give prospective customers a better understanding of your company’s culture and values.

Another benefit of live streaming is that it’s able to be filmed wherever you want it to be. These interviews can take place sitting at your desk or on a set created in the meeting room. If live stream interviews are something you want to try, be sure it’s done with a professional air. Be prepared with questions to ask, act comfortable in front of the camera and know how to use the technology. Poorly done live stream marketing can become a negative reflection of your brand. If you’re unprepared, it will show. The time and preparation will pay off when audiences can tell you put effort into creating something special just for them.


Another great live stream marketing engagement idea is creating a tutorial. A how-to live stream can be a fun and interactive outreach. A how-to live stream doesn’t mean an artistic how-to necessarily, which is a common misconception. These live streams can range from how to write an eye-catching blog post to how to put together a great summer outfit. There are countless ways for any business type to get involved in this live stream tactic. How-tos are for anyone that’s creative enough to come up with a fun idea that customers will want to emulate. How-to live streams can also provide an opportunity to reach a new audience, especially if you center your project on material that’s different from what your business typically gravitates towards.

Content Collaboration

If you’re afraid that the content or employees in your live streams repetitive, don’t worry! Live streaming is a great place for content collaborations. Inviting outsiders in will give your stream a fresh set of opinions and ideas. …read more

Read more here:: B2CMarketingInsider

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