4 Reasons Why You Should Be Retargeting Your Email Subscribers on Facebook
When I was a kid, my mother taught me how to reuse or repurpose the things we had instead of just always buying something new.
For example, instead of buying shoe cleaner for my white sneakers, I could clean them with an old toothbrush and toothpaste (seriously try it, it works).
Not only did this practice save us money, but it helped teach me about the worth of things. It can be so easy to fall into the disposable cycle of our modern world. But most things have a much longer and versatile life than we give them credit for.
And the same type of thinking can be applied to marketing too.
Reusing Your Email List
Marketing strategies, materials, and products shouldn’t be viewed with the one-and-done mindset, and there are so many ways you can use one aspect of your marketing to help several different strategies.
For example, instead of spending a ton of money testing out a new target audience on a Facebook Ad campaign, try using your existing email list to retarget your ads to. This utilizes your existing prospect or customer base. That way you will build authority, refresh interest with your product or service, and create opportunities for those who already love what you do to share your business.
You can help make sure your email subscribers aren’t missing your message by retargeting them on Facebook.
And doing this is easy. All you have to do is use the Facebook Business Manager to upload your current email list and create Custom Audiences that you can then show your ads to exclusively. This creates an extremely warm, targeted audience for your campaigns which can be a total goldmine for paid advertising ROI.
Here are the steps to do this:
In Facebook Business Manager, just select create a custom audience, and then select Customer File as the source.
Then you want to use a file that includes the customer lifetime value (LTV). From there you will add your file of email subscribers.
For the customer value column, you will want to select email address as the LTV, and then select all other fields as well for LTV under Preview and Map Your Data.
And then you are all set!
The way it works in a nutshell is, when you upload the email list, Facebook will search for all of the user profiles that match the emails in your list. And if you’re wondering what percentage of your list will match Facebook profiles, well that can differ from list to list depending on certain …read more
Read more here:: digitalmarketer.com