By Jake Rheude
When I think of Amazon, the first word that comes to mind is “behemoth.” From a dinky online bookstore to a too-big-to-be-true home of anything you could ever want and more, Amazon’s growth has been astronomical. It’s no surprise, then, that Amazon was reported to have captured almost half of the online eCommerce spend last year.
While all that power comes from a huge seller network, it can be hard to stand out from all the other sellers of similar products. It’s easy to get lost in the crowd, so here are some tips to stand out this year:
1. Keyword research
Do you think you know the best keywords to use to get customers’ attention, or do you actually know? Are you copying your competitors, or are you actually doing your own research and targeting unique phrases that will get you to the top of the page?
If you’re using outdated SEO techniques, it’s time to up your game by harnessing the power of keyword research. The good news is that you don’t have to do it alone, and there are tons of Amazon keyword tools that are ready to take you to the next level.
You can use keyword research in a few different ways. First, you can research keywords that are “up and coming,” so to speak, and likely to get more popular as time goes on. You can use that information to decide if you want to add a new product to your store so that you can ride the popularity. You can also see if any of your existing products meet the needs of that keyword and rework your title and description to target it.
Of course, there could be keywords that are similar to the ones you’re using, and you could use a keyword tool to find those and test them, or look at the trend history of the keyword you’re using and the potential new candidate.
Finally, while you’re doing your competitor research, you can always check out what keywords they’re using. You can decide if you want to compete with them word-for-word, or if you want to strike out on your own and swoop in on a keyword they missed.
2. PPC advertising
You have no doubt heard of pay-per-click advertising, and you may have even tried to run a few ads, but you should really be making it a major part of your strategy in 2019. There are 3 types of PPC ads you can do:
Sponsored Product Ads: These are the ads that show up in the user’s search results, and they’re made to look like they belong with the other products listed (aside from a little label that says “sponsored”). If you do this type of PPC advertising right, you can easily get that sought-after click from the viewer —that means really specific targeting along with a high-quality product page.
Product Display Ads: These are the ads that show up on the side of the page and advertise a product that is similar to what the user is already …read more
Read more here:: B2CMarketingInsider