4 Things Your Digital Marketing Agency Should Never Do

By Chaviva Gordon-Bennett


Whether you’ve been working with a digital marketing agency for years or are just now considering diving into a partnership, there are quite a few things that your marketing agency should absolutely, positively, never, ever, ever do.

1. Be the Yes-Man

A marketing agency should be an extension of your team, which means you need to trust them as if they were in-house at your office drinking coffee and eating your all-you-can-eat cereal every day. The right trusted adviser will do everything in their power to work with you to help you achieve your goals and guide you on a path to success.

But that doesn’t mean your marketing partner is a yes-man. In fact, you need them to be the opposite! A trustworthy adviser will give you an honest opinion on ideas that are truly awesome and execute strategy with guns a blazin’—but they’ll also give you a strategic, real-world take on how something you think is amazing doesn’t meet best practices or would actually be detrimental to your marketing strategy.

Think of your marketing agency as your filter, your BFF on prom night looking out for your best interests by telling you how awesome those strappy sandals are but how your hair looks less updo and more updon’t. We all need that trusted friend, and when it comes to the public face of your brand, you need your marketing agency to push back and lift up when the time is right.

2. Offer a Black-and-White, Cookie-Cutter Retainer

We’re big believers in transparency and flexible, data-driven retainers, because your business is like a living, breathing organism that is constantly changing and evolving. Whether you need to pivot to meet an industry or market change or things are in flux at the office, your retainer needs to be rolling, flexible, and transparent. Black boxes belong in airplanes, not marketing!

If you’re working with a digital marketing agency that provides a black-and-white retainer, take a step back and reconsider your partnership. All offerings and plans should be thoughtfully catered to meet your company’s unique marketing needs. Too often, a black-and-white retainer is also a cookie-cutter retainer, which means the agency is servicing all of its clients with the same tactics, strategies, and promises.

At SmartBug Media, this is one of the reasons that we spend so much time getting to know your company inside and out before even delivering our 90-day plan. We dig in, dig deep, and gain a thorough understanding of your struggles, successes, goals, and more to deliver a completely customized, rolling, and ever-evolving plan so you can focus on mission-critical business tasks, not the details.

3. Promise the World (and No. 1 in Search Results)

This one is a big one for us, because one of the best dictums to live by for pretty much anything in life is to underpromise and over deliver. If your marketing agency is promising from day one that you’ll be on page one of Google search lickety-split, this should be a huge, football field-sized red flag.

If you want to reach one …read more

Read more here:: B2CMarketingInsider

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