5 Common Digital Marketing Mistakes (And How to Avoid Them)
By Syed Balkhi
Are you struggling to find digital marketing strategies that work for your business? Are you so overwhelmed with all the options and worried you’ll waste money on campaigns that will fail? Don’t worry; we understand how difficult it can be to figure out what types of advertising your audience will respond to.
The world of digital marketing is ever-changing; it’s hard to keep up, and it can be especially difficult for new businesses to navigate. Luckily you can learn from mistakes commonly made by other companies so that you can avoid making them yourself and stop wasting precious marketing dollars on campaigns that don’t give you any results.
Start improving your ROI today, here are five common digital marketing mistakes and how to avoid them.
1. Overspending on Google and Facebook ads.
Many new companies throw a bunch of money into Google or Facebook ads, hoping that it’s the magical solution to getting them thousands of new customers and skyrocketing their sales, only to get little to no results and realize they’ve wasted a ton of cash. In fact, according to the Association of National Advertisers, only 25 percent of money spent on digital ads reaches real people.
Provide value to your audience. https://60secondmarketer.com/blog/2013/11/04/do-facebook-ads-work/
In reality, we all know that consumers hate ads. Instead of wasting money hoping that someone will see an ad for your company online and click on it, you should be spending your time and money on providing value to your audience in exchange for their attention. In a world that’s content-driven, providing content that is useful, engaging and entertaining is what you should focus on, not how many impressions you can get on a traditional ad.
2. Not using retargeting pixels.
A user who visits your website and never returns is a missed opportunity. You spend all this time driving traffic to your site but rarely do users make a purchase the first time they visit a site. In fact, the average shopper makes nine visits before deciding to buy. If you’ve ever wondered how you can get those one-time visitors to your website, to return again and again, then using retargeting pixels is a digital marketing strategy you don’t want to miss out on.
Gordon Rush Facebook retargeting. https://www.lyfemarketing.com/blog/facebook-ad-campaign/
Retargeting is a pixel that you can add to your website that will lure users back to you. Once a visitor leaves your site, retargeting pixels will “follow” that person around the web and display highly-specific ads on Facebook or Google that convince them to return to you. Retargeting will not only get you more repeat visitors but will increase your conversions too.
3. Not researching keywords for your blog.
Keywords are how your business will get found on the web. There are a ton of people on the internet googling solutions to their problems that your company can solve with engaging content. But your content will never show up in their search results if you’re not using the right keywords for your blog posts.