Why not? It’s never been easier to build and design a website, then begin marketing your own products.
There are now more than 1.6 billion websites on the internet. Platforms like WordPress and Squarespace make it simple to build your own site in a matter of hours with a relatively small budget.
In fact, 28 percent of small business owners only spend $500 or less on their websites.
In order to make your website stand out in a world packed to the brim with impressive sites, you’ll need to go above and beyond.
If you’re thinking of saying sayonara to your office job and building an online business, here are some of the top tips to keep in mind, especially during the first stages of development.
1. Pick a name that’s unique, relevant, and memorable
One of the most time-consuming aspects of beginning an online business is simply choosing the company’s name. Whether you’re turning to a business name generator or brainstorming with your partners, it’s an important part of the brand’s birth and future.
- What do you want the name to convey?
- How will people remember it?
- What does it mean to you and potential customers?
It might be challenging to find a name that encompasses everything you want, but you should at least make sure that it’s short, easy to spell, and catchy. Consumers see hundreds of different brand names every day, which means yours needs to stand out and catch potential customers’ attention.
If this business is going to be your baby over the next few years or even decades, then you should treat its naming process as seriously as you would if it were your real child. Changing a brand’s name once the ball is rolling can be confusing for consumers, leading to a loss in conversions and online traffic. Pick a unique name and stick to it. Even if it takes you longer to begin the company, you need to be 100 percent committed to the business name and what it stands for.
Another factor that influences your choice of a business name is its availability. Pick the name you want, then check for trademarks under that exact name. You should also ensure that there’s an available website domain that matches your business’ name exactly. Don’t cave and go for something close to what you want. Mybusiness.com is not the same as mybusiness123.com, nor is it as professional. There should also be available social media profiles under the name so that everything is cohesive.
2. Focus on the “wow” factor in content creation
We all know that your website’s design is important. Roughly 65 percent of users surveyed by GoodFirms leave websites due to bad navigation. Another 73 percent left when the site is non-responsive and 38.5 percent …read more
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