5 Essential Sales Skills You Can’t Be Without this Year
By Josh Slone
TeroVesalainen / Pixabay
A sales team needs people who have more than the, “go go go!” mentality.
It also needs competent professionals who have the essential sales skills, abilities, and talents it takes to deliver constant, successful sales. In this article, we’re going to look at some of the sales skills you’d be remiss not to master.
Something I ask all of my sales team is, “What could a sales rep do to win you over if you were the client?”
Sales skills are ever-changing, and just when it seems like you’ve got them all mastered, it all changes. However, if you stick to this simple question, you’ll more or less have a sales skills list that withstands all manner of changes in the field.
So What Makes A Great Rep? Sales Skills.
Although legions of books, papers, and studies have been done on this, researchers have yet to come to a solid conclusion.
What works for one consumer or business, doesn’t necessarily work for another. Furthermore, what works for one business in a field (eg, plumbing) doesn’t necessarily work for another in that field.
While there are some sales representative skills that are considered indispensable across the board, there are also those that are more specialized.
In these cases, there might even be respective sales teams within one company. However, all of these teams will need the sales representative skills it takes to provide value to their clients.
In this sales skills list, we’re going to advise you on what we think is some of the most integral skills for a rep to have. Some might even be considered part of the Sales Bible.
Essential Sales Skills You Need to Have
Great sales reps know how to positively engage with other people. Whether you’re meeting clients or gathering leads, being able to speak openly and honestly with your client to the point where you seem closer to friends than strangers is essential.
You need to think of relationship building, client nurturing, and active listening.
Building up a rapport with clients can also lead to relationship selling. One of the key factors of being human is craving other human contact. Even for the most misanthropic of clients, showing them they can trust you means your being able to make more decisions with them in your corner.
HubSpot’s Dan Tyre has a great guide to building up good client rapport.
Every business is a people business.
Never make guesses.
Researching market trends, rival solutions, and your clients enable you to make better decisions across the board. Knowing facts that your competition may not know could lead you to close the most high-value of deals.
Unless you can back up your claims, they remain unsubstantiated. So even if you do land the job, you’re already severing promises.
Bonus Resources: A few good spots you can research include LinkedIn, your CRM, and Glassdoor, among others.
3 Sales Prospecting
This is where your sales process begins. Without prospecting, you won’t get around to closing any deals at all. Prospecting is what separates the skillful sales …read more
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