5 Examples of Fabulous Email Footers
By Kyle Nordeen
When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. You’re likely to focus your energy on crafting the perfect copy, as well as including compelling images.
However, every email you send has a footer. When was the last time you thought about yours? Footers aren’t the first thing you think of when creating emails to send to your subscribers, but they’re an essential piece of the puzzle, just like crafting the perfect copy
The footer won’t get the attention of your readers before they open the email, but it can make a difference to someone who’s thinking about unsubscribing. It can also unexpectedly delight the people on your list. Today we’re sharing what your footer must include, as well as 5 examples of fabulous email footers.
What email footers must include to stay compliant
The anti-spam laws of most countries require certain information to be included within emails, and most companies put this information within the footer. These anti-spam laws give readers protection from email senders who may have ulterior and malicious motives. In order to remain compliant, you must include the following in your email footers:
- Unsubscribe mechanism – there must be a way for your recipients to opt-out of getting your emails. Most email marketing software adds this as a link in the footer of the email. The unsubscribe must be taken care of within 10 days and must be easy to see and understand.
- Postal address – You need to make sure you have a current and valid address for your business included in your email. Again, this is usually in the footer of the email, and in an easy to see area in case your customers need to get in touch with you.
1. Share a motto like United by Blue
United by Blue sells outdoor gear that’s reliable and durable. In their email footer, the business includes the motto they live by, staying on brand. They also make it easy for their customers to get help by including their phone number and hours of business. Everything is organized, easy to find, and they have their hashtag to find them on social media.
2. Share your business personality like Moosejaw
Moosejaw, a lively outdoor gear company, has to include information required by law for their sales and clearance prices. But they keep it on brand by having fun with the wording, even thanking their subscribers for making it down that far in the email. They also have a link to their privacy policies, a link to an email preference center, and an easy to find unsubscribe link. Plus the link to a picture of a giraffe, does in fact go to a picture of a giraffe.
3. Add images
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