5 Modern Content Marketing Best Practices for Getting Found
You have a content calendar. You have a blog. You have a social media strategy. All you’re missing is, well, the big kahuna: audience share that reflects the value of all the fantastic content you’ve created to promote your brand and your services to the big wide world.
When it comes to content marketing, it’s imperative to stay current with SEO best practices to ensure that your content has the best shot of appearing high on search engine results pages. That means getting crazy smart about how search engines view your content, and how they prioritize rankings based on how helpful your content is at answering the question asked in a search.
How should you incorporate the best SEO practices so your content drives users to your site, and ultimately into those precious conversions you’re after? Here’s a best-practice guide to incorporating today’s SEO principles into your content marketing. To get started, we really need to …
Understand what SEO content marketing really is
Content marketing, of course, is the practice of creating organic content and publishing it on your own site or other online channels to attract users who eventually convert on your site (becoming subscribers or taking some desired action).
When you optimize for search, you’re really getting at the practice of making sure your content can be found by search engines, prioritized in results pages, and acted upon by the type of user most likely to convert once on your company’s website.
You might be wondering, “Isn’t all content marketing supposed to have good keywords already incorporated so that search engines can find it?” The reality is that SEO best practices have moved to a different level of sophistication, beyond simple keyword meta-tags in HTML code or sprinkled throughout your content pieces.
To be truly relevant today, a content marketing piece needs to raise its hand in the crowded universe of copy when a user is asking a question. That content piece needs to be the best answer to the question being asked.
When a searcher asks a question, your content needs to raise its hand in a crowded universe. @seanvanguilder
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Search engines use an array of techniques to figure out which content should be at the top of a search, including how many other people have the same question or a similar one answered via that content piece. That’s why it pays to …
Know your personas
Do you really understand the type of customers you’re looking to attract with your content? What position does this person have (decision-maker, influencer, company leader)? Where does this person work (down the street or across the continent)? What specific problem do you solve for this person?
By understanding these attributes, you’ll go a long way toward creating content that is optimized to answer the questions your ideal customer is likely to be asking in a search. Once you have a solid sense of the exact types of questions your ideal customer is asking, when you’re creating content, remember to …
Prioritize natural …read more
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