5 Reasons to Invest In LinkedIn this Year

By Ryan Shelley

With over 260 million active monthly users, LinkedIn is more than just another social media channel. This network of CEO, Entrepreneurs and other business professionals can deliver huge marketing and sales ROI if you invest in it properly. While you may not be fully convinced LinkedIn is right for you, I hope the video below can help nudge you in the right direction.

Video Transcript:

Hey, what’s up? Welcome to Hack My Growth. In this episode, we’re going to give you five reasons why you should be investing in LinkedIn for your business.

Are you looking to grow your business but you’re not sure where to start? That’s where we come in.

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Today we’re going to be talking about LinkedIn. It’s the largest B2B social platform on the web. If you’re looking to grow your business or become an influencer or connect with influencers, LinkedIn is a powerful place to be. Here are five awesome reasons why you should be investing in LinkedIn.

First off, they’ve got 260 million active users, that’s about half of the United States’ entire population. Like that’s a lot of people, and these are people who are engaging with other people just like you. So, taking the time to invest in this network can get you connected with a whole bunch of people.

Out of those 260 million, there’s 61 million senior level influencers. Whether you’re in sales, marketing, or looking for a better job, there’s people that can help you further your cause or your career if you’re connecting with the right people on LinkedIn. This is a lot of high profile people in senior level positions, that could be an influencer, could help take your business to the next level, or even your career to a place you never thought it could go.

The number three reason is 50% of all social traffic is coming from LinkedIn, that’s all of the social traffic. This is when we’re looking at these key metrics out there. Twitter, yes, it’s great, maybe if you’re looking for fast news it can be good for influencerships. Facebook, well we know where that’s kind of heading as far as businesses go. In a lot of the B2B sector, Facebook’s just not where people are at in that case. YouTube, still a growing channel. But when it comes to B2B marketing, people are on LinkedIn, and they want to be connected on LinkedIn. Not only that, but taking action from LinkedIn. So, when they see a piece of content that they’re enjoying or engaging with, they’re leaving LinkedIn and going to people’s websites.

Number four, 45% of all the readers, this is …read more

Read more here:: B2CMarketingInsider

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