5 Social Media Tips for Executive Coaches
By Jon Anderson
geralt / Pixabay
As an executive coach, you’re an expert at helping top businesspeople reach their full potential. You have an abundance of knowledge to share with the C-Suite, and you’re confident in your abilities to help executives succeed. But, you may not be quite as confident in your ability to navigate the networking scene on LinkedIn, coherently explain how SnapChat works, or describe how, exactly, social media for executive coaches should work.
If you’re feeling a bit unsure about what tack to take to promote your executive coaching business on social media, don’t worry. There is a path to success on social, and we’re here to help. Whether you’re a digital native or a digital novice, you can use social media well.
And it’s important that you do.
That’s because, by using social media well, you can promote your executive coaching business to reach new clients, validate your expertise, and establish yourself as a thought leader.
In short, you can use social media to grow your executive coaching business.
1. Pick the Right Goals
Like all marketing, good social media marketing starts with setting good goals. That fact may seem straightforward, but it’s often overlooked, because the goals of social media marketing are often taken for granted. The thought goes: if you get more followers, that’s good – and that’s about all there is to it.
Well, that’s not entirely true. Yes, more followers are good. But, in all likelihood, that’s not the primary goal you should be shooting for when you’re social media marketing as an executive coach. If all you’re truly after is followers, go ahead and buy from one of those black hat follower factories that sells 50 thousand fake followers for $50 (yes, these companies exist) – then, after they’re delivered, sit back and watch nothing happen.
Increasing followers may be one of your goals. But, you’re more likely attempting to:
- Get new executive coaching clients from social media
- Use social media as sales validation (so that, when potential clients see your social profiles, their inclination to do business with you is strengthened)
- Drive conversions from social media (in the form of ebook offerings, etc.)
- Increase traffic to your site from social media
Metrics like followers, likes, and retweets are certainly worth shooting for, but your overall purpose should be bigger. Social engagement metrics will nearly always play a contributive role in your success – but they should rarely be the primary goal.
Pick a primary goal. That will shape the content you produce, and give you more clarity as to which metrics matter.
2. Pick the Right Social Channels
As an executive coach, there is almost no conceivable reason that you should commit a significant marketing effort toward SnapChat. If you were hoping that those dog ear filters would be your magic bullet for new clients, I’m sorry to break the news. The truth is that SnapChat has very little B2B marketing value at this point.
Other channels, though, offer a bit more. Here’s a quick review of the major ones:
Facebook: You need to …read more
Read more here:: B2CMarketingInsider