5 Tips to Kick Start Your Marketing Strategy in 2019
By Carlos Gil
A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to your website’s user experience. Unfortunately, many small- and medium-sized businesses approach marketing projects from a tactical standpoint, taking a responsive approach rather than a proactive one, and tackling projects as they come.
In 2019, make a resolution to take steps towards a forward-thinking strategy that is aligned with your goals, not putting out last-minute fires. B2B marketers must focus their marketing strategy on what they’re trying to accomplish, who they’re trying to reach, when they’re to reach their audience and how they will achieve their desired results. Follow these five tips to help ensure your marketing strategy is set up for success across all of your marketing efforts in the new year:
Identify your target audience
Your business most likely exists because there was a void in customer needs that wasn’t being met by other solutions in the market. You know your product or service better than anyone – but do you know your ideal customer better than anyone? Taking time to evaluate who is buying your product or service, who is most successful in using it, and what their overall profile looks like – their age, job title, business size, and so on – can help you further understand where to look for new customers.
Set the kind of goals you need to achieve desired ROI
One of the greatest benefits of marketing in the digital age is the various options available – social media, email campaigns, online ads, webinars, events – but knowing your capability to execute on these endeavors is equally important. Remember, when considering your marketing goals it is important to make sure they are SMART goals – specific, measurable, achievable, realistic and timely.
Failure to set up goals can cause a loss of focus in your marketing efforts and can have you and your marketing team feeling unorganized. For example, if you decide to start a company blog but can’t regularly create posts, you may lose credibility – and if your prospective customers aren’t looking to your blog as a source of information and aren’t influenced to purchase, it may not be a wise use of your time and resources.
Setting goals that are in line with achieving the maximum amount of ROI is critical to a successful marketing strategy.
Establish a plan to achieve those goals
It may sound basic, but having a clear marketing timeline with key milestones, deadlines and associated tasks is the foundation of your marketing strategy. Sometimes it’s easy to identify ideas and goals, but if no one is owning it, or deliverable dates keep being pushed back for other “fires to put out” you won’t achieve much. Having a clear plan that identifies your goals, deadlines, owners and successes helps prevent things being lost in the shuffle.
Set your plan into action
Once you’ve created a marketing plan with clear dates and milestones, it’s time to get started. Holding a kickoff meeting with stakeholders can …read more
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