6 Larry Kim Approved Strategies to Build Your Personal Brand
Back in 2007, when Larry Kim was just a one-man band settling into his usual spot at the Panera Bread in downtown Boston to build WordStream, the last thing on his mind was personal branding. “It just wasn’t a strategy initially,” said Larry. Little did he know that a big contributor to WordStream’s well-known name in the industry would be the personal brand Larry accidentally built along the way.
How Personal Branding Can Shape Your Career
So how did Larry become so famous in the digital marketing world? Was he always known as the unicorn loving tech nerd or did he strategically build this persona?
I recently chatted with Larry about all of this and more. He shared that the real start to his online fame came unexpectedly. “SEO was a really important component of WordStream’s go-to-market so I was producing a lot of content,” says Larry. “During this time period, I realized that it was far more value for me personally to get coverage for WordStream rather than have a PR agent represent the company.”
Larry not only realized that journalists wanted to speak with him directly, but he also found that social engagement was far higher when he posted from his personal account versus the company handle. These realizations led Larry to capitalize on his own brand to help his company grow.
So how can you steal some of Larry’s strategies to promote your own company or career path through personal branding? Here are six actionable tips for creating your own personal brand through Larry’s strategy.
#1: Choose a Channel
The first thing you need in order to build your online brand is chose a dedicated channel to make your mark. If you try becoming famous across multiple social platforms right away, you probably will not be successful on any of them.
“All of the big names in the industry have a channel that made them famous. Whether deliberately or by accident, influential people discover a channel for their message that has insanely high engagement,” says Larry. “Take Rand Fishkin (founder of Moz), for example; he became ‘internet famous’ from his YouTube Whiteboard Friday series. For me, it was Medium.”
Larry started posting articles on Medium.com back in the day before it was an overly populated platform. This led him to continuously being a top 10 blogger on the website. In fact, he still is to this day, which he says is due to the fact that he “got in their early.”
#2: Decide on Your Message
Once your channel is locked down, it is time to choose your message. Hopefully you already have some ideas of what you plan to preach, but you need to ensure you’re promoting a compelling and consistent message to your audience.
“There’s the platform and then there’s the message,” says Larry. “The message is ‘what is your point?’ Try to keep your message consistent and dumbed-down so that people will recall it easily.”
Larry recommends using the same principles you …read more
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