6 Quick Wins For Brands On Facebook Live
Facebook Live kind of exploded in recent weeks, with a huge amount of usage around the Christmas and New Years period. It isn’t a new platform, but people seemingly ‘discovered’ it and it’s now the place to be if you want to live stream anything. We know there are other options, but the service does offer incredible ease of use and an immediate feel that brands are totally comfortable with.
The channel is also rather tricky if you don’t go in with a gameplan and a way of working that suits you. If you are a digital agency, you’re probably all over the tips below and are enjoying massive success for your clients. But it could well be the case that you’ve missed a trick or two.
Changes in the following areas could effectively supercharge what you are doing.
Let’s be honest about this, Facebook Live is so easy it kind of lulls brands into a false sense of security. All you have to do is press a button and there you go, you’re streaming live. It can happen in seconds. And when you look at other brands who do it a lot, it does look incredibly simple. But if you are a brand, or an agency with a brand as a client, treading a little more carefully is very recommended.
Quantity counts more than you might think
Okay, big brands may produce a live stream every financial quarter and then reap the benefits in millions worth of engagement.
They can do that, they are big brands.
Your client may not be in the same position, and you’ll have to focus instead on creating a number of streams. But these will need to be very carefully planned.
The best way to look at this is to imagine that your streams are a TV series.
They need to fall into place and enhance each other. And if you can string together something like a plot you’re looking at a lot more ‘buy in’ from your audience.
Plan some more
When you have your next few live streams all planned out, stick them on an editorial calendar that you know will be followed. This allows you to track the growth of the concepts and ideas you have put together, and also ensure that you are able to see the growth of the ‘product’. The best brands on Facebook Live will have clear branding and messaging. The importance of planning cannot be overstated. One great Live session is good fun, but you need to show that the brand is there for the long run.
Plump for quality as well as quantity
As an agency, you may already have the resources for this part of the equation. Essentially, it is one step removed from having a full blown production company in your office. As a brand, this should form a considerable chunk of your budget.
You need to know, explicitly, what it takes to record your Live stuff. Then you need to ensure that this …read more
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