6 Small Business Benefits of Leaping Outside Your Comfort Zone

By Mike Kappel

Starting a business takes guts. And, pursuing your passion requires you to take risks. To maximize your entrepreneurial experience, you need to be willing to step outside of your comfort zone.

Going outside of your comfort zone makes all the difference when it comes to your business’s success. I should know—I had to step outside of my comfort zone often when starting each of my business ventures.

From becoming comfortable with public speaking to writing a 20-page weekly newsletter, entrepreneurship forced me to do things I wouldn’t normally do. And you know what? I wouldn’t have wanted it any other way.

6 Benefits of stepping outside your comfort zone

Once you’ve settled into your entrepreneurial role, you might start getting comfortable with the status quo.

As a passionate entrepreneur, you want your business to succeed. And your business success boils down to one very critical question: Are you willing to push the envelope?

Check out these six benefits of stepping outside your comfort zone in business.

1. You give innovation the boost it needs

Doing the same activity day after day can be monotonous. Failing to change things up in your business can be a death sentence for your company.

Innovation keeps your business on its toes. Constantly churning out creative ideas, strategies, and offerings keeps customers enthralled, makes you stand out to lenders and investors, and repels your competitors from closing in on you.

Step outside of your comfort zone to develop and pursue innovative paths.

It’s easy to follow the same tried and true method that works for your business. But before you get too comfortable, recognize that nothing lasts forever. A business strategy might work for you now, but the market is always changing.

But what if switching up your strategy costs you customers? What if your small business revenue plummets when you try out a new approach? What if …

… What if it works?

Stepping out of your comfort zone can boost business innovation and propel your business forward.

From your marketing strategy to your sales initiatives, be willing to step outside your comfort zone and pursue alternative routes.

2. You can grow both personally and professionally

How do you know you’ve become stagnant? Many business owners and their startups become stagnant when they fail to pursue growth. If you’re limiting growth in lieu of an unknown fear, it’s time to step outside your comfort zone.

Stepping outside of your comfort zone can help you grow both in your personal and professional roles.

In my startup days, I was deathly afraid of public speaking. But because I was passionate about my business’s success, I set my fears aside and took the leap. I spoke at 60-70 business conventions. Because I was willing to stretch my comfort zone, I was able to grow my skills.

I was also not a fan of writing. But in my startup, I forced myself to write a 20-page weekly newsletter for my customers every single week for eight years. Was that in my comfort zone? Heck no. Am I glad I did it? Of course I am. I had …read more

Read more here:: B2CMarketingInsider

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