7 Reasons Google Ads and Facebook Ads Make the Perfect Pair
This post was co-written by Gordon Donnelly and Kristina Simonson.
With Valentine’s Day approaching, you’re likely finding yourself in one of two camps. You’re in the heart-shaped-box-of-chocolates camp or the solo-pint-of-ice-cream camp. The late-night-Casablanca-for-two camp or the gently-sobbing-Narcos-binge camp. You’re getting gnocchi in an old Italian neighborhood or you’re getting thrown out of a Buffalo Wild Wings. There’s nothing wrong with either. It’s just the nature of the thing.
Ditto for digital ads. Every advertiser has their favorite. And among viable channels, Google and Facebook are the perennial big players. But whether you’re Team Google or Team Facebook, if you live and die by your favorites, and you don’t get the two platforms to work together, you run the risk of creating a funnel that’s stunted, neglected, and hemorrhages leads.
The wholesome union of Google Ads and Facebook Ads is one we here at WordStream can get behind. Our in-house lead-gen savant Kristina Simonson and I are even hosting an in-depth webinar on February 13 to talk about the seven reasons Google Ads and Facebook Ads make the perfect pair. Today, we’re going to give you a sneak peak at what those seven reasons are and why they’re vital to any holistic marketing strategy.
#1: Maximize reach & brand awareness
Using Facebook Ads
Due to the Reach and Brand Awareness campaign types, cost per thousand impressions (CPM) bidding and optimization, and myriad placement options (including Instagram), Facebook gives advertisers unparalleled ability to drive brand awareness – and, in doing so, fill the top of their funnels with net-new prospects.
Advertisers can use Facebook to drive ad delivery to prospects who will not only see their brands for the first time, but actually remember their brands. Establishing ad recall is vital when establishing relationships with prospects; and establishing relationships is a vital part of ultimately driving conversions.
Using Google Ads
Google Ads offers a wide range of campaign types and placements to help you expand your reach to gain brand awareness. Depending on your marketing goal, you have a range of campaign types to choose from: Search, Display, Video, Discovery, Shopping, and Universal App. Each campaign type and placement ensures that you have the opportunity to capture reach and brand awareness where it makes sense for your business; whether that’s tied to an active search, an in-market audience, or a related YouTube video.
#2: Leverage audiences to engage prospects of all intent types
Using Facebook Ads
Facebook is a bit like the Display Network. Users browsing on these networks don’t have the same level of commercial intent as users browsing on the Search Network, because they’re not actively searching for the solution your business offers. Now, that does not mean Facebook is worse for engaging prospects; it simply means that the prospects you engage on Facebook will …read more
Read more here:: wordstream.com