With 80% of Instagram users following at least one business, it makes sense you want to increase your own visibility and reach on the platform — but with such immense competition, it can be a difficult task to accomplish.
Fortunately, there are a few specific Instagram marketing strategies you can implement that have proven effective. For instance, you might optimize your posting times to ensure maximum engagement, partner with an influencer to spread awareness, or designate a content creator to craft more compelling content.
Additionally, to delight your current followers and attract new visitors to your page, you might consider hosting an Instagram giveaway.
Simply put, an Instagram giveaway allows you to offer something for free in exchange for an Instagram like, comment, or other pre-determined requirement.
For instance, take a look at this giveaway from Fabletics:
Image courtesy of Fabletics.
There are a few reasons why this giveaway works — first, Fabletics partnered with Blissworld, which enables both businesses to reach the other brand’s audience. Second, Fabletics asked viewers to “tag your bestie” and follow both brands. This doubles the reach they might’ve had if they’d only asked one follower to comment.
When done correctly, giveaways can help you establish your brand on Instagram, cultivate a loyal following, and share your impressive products or services with a larger audience then you could organically.
Here, we’ve created a complete guide on how to run your own giveaway, to ensure you’re able to delight and engage both new and existing followers on Instagram.
How to do a giveaway on Instagram
- Choose the prize for your giveaway.
- Determine the entry-criteria for your contest.
- Decide on a goal for your Instagram contest.
- Consider a brand partnership.
- Select a campaign hashtag.
- Put a time-limit on your contest.
- Launch and promote your Instagram contest.
1. Choose the prize for your giveaway.
The first thing you’ll want to do is decide on the product, service, or experience you’ll giveaway as your prize. This will vary depending on your goal — if you want to spread awareness around a product launch, for instance, you’ll likely want to giveaway that specific product as your prize.
Alternatively, perhaps you want to partner with a brand and create a unique prize that will appeal to each of your audiences.
Lastly, you might try offering an experience instead of a specific product or service — like a weekend trip, a spa day, or the chance to meet a leader in your industry.
2. Determine the entry-criteria for your contest.
Your entry-criteria depends, again, on your ultimate goal. For instance, if you simply want to spread brand awareness, you might ask each participant to like your post and comment with the name of a friend — this allows you to increase your reach quickly, and could result in new followers.
Alternatively, maybe you want to …read more
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