8 Design Trends for Your Inbound Website
By Corie Stark
Being halfway through the year, it’s clear what web design trends are dominating 2019. Many of these components carried over from 2018 but have exploded in usage in 2019. The use of any of these trends can help you create a beautifully designed and modern website.
So, if you’re considering redesigning your website soon, or just want to stay on top of what’s new, here are our picks for top design trends for your inbound website.
Depth and Texture Imagery
The influence of virtual reality is almost everywhere – including website design. Plenty of designers are already implementing design elements that have a tactical feel to them. This includes illustrations, either hand-drawn or made in a program like Adobe. Adding a feature like this to your website can instantly grab someone’s attention while helping to portray your brand’s personality.
And this trend often goes above just a simple drawing. Some brands are saying no to the flat design craze of yonder and saying yes to 3-D and animated illustrations. This, along with the use of other textured elements like shadows, helps emphasize points you want to resonate with people. However, using an abundance of texture may turn your website visitors away, so be careful about how many you place on your site.
More and more inbound websites are drawing away from overuse of geometric shapes in favor of more natural, fluid ones. While your standard squares, rectangles, and triangles are still prevalent in web design because they provide a sense of structure, organic shapes like curves are becoming more popular because they give depth to a website. They are naturally imperfect, making your site feel more human and relatable.
Increase in Video
While video isn’t necessarily a new trend the increase and variation of it is. Video helps diversify your page by breaking up text copy and appeals to your audience who prefer to watch rather than read.
So, what’s new with video? Some companies have been using full background videos, essentially making their websites motion pictures. Others are user shorter videos more frequently to explain portions of their website. All of this is important to note because Google loves video. The search giant has recently made a move toward mixed search page results, placing video content above standard webpages in results.
Getting your website visitor to take action on your website takes a lot of work. In fact, you can argue you need to build a relationship with each online user. That’s why more brands are getting emotional on their websites through design.
But how? Well, all the visual elements on your site exist to provide cues to how your visitors react. Imagine you’re a bicycle shop that wants to sell a parent a bike for their child. You may want to use imagery of parents spending time biking with their kids and closeups of the joy it brings the child.
Another way websites are making emotional connections with people are through micro-interactions. A micro-interaction is a specific response to an action someone takes on …read more
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