8 Offbeat Marketing Ideas That Work

By YEC Next

There are so many ways to getting your brand’s name out there, with some of the ways being very affordable or even free. Due to market advertising saturation, it’s always good to try new approaches if you want your brand to stand out and stay top of mind with your target audience.

For tips on effective marketing methods that may be a bit obscure—but are still highly effective—we asked members of YEC Next this question:

Q: What is your favorite oddball marketing approach, and why?

1. Win a contest and then share the good news

We had a launch that garnered a couple thousand downloads within a few weeks with zero marketing spend. We had recently won Product Hunt Makers Festival 2018 with YAC, one of our products. The contest was free to enter, was marketed completely by Product Hunt, and pushed out to all their users via multiple newsletters. Post launch, I emailed a favorite newsletter writer of mine about another matter, and added, “Hey: Just as an aside—check out this thing I made,” and then linked to the YAC download page. Well, next newsletter he put out, we were the subject line and featured in the best apps section. This got us a ton of traffic and didn’t cost us anything. —Justin A. Mitchell, SoFriendly

2. Attend speaking engagements

Get involved in speaking engagements within your area of expertise. It is an incredible way to generate exposure. However, it is vital that you do not make the engagement about sales. Focus on offering true value to the audience. Using the opportunity as a sales platform would be tragically counterproductive. By sharing value, you will be seen as “an expert” and opportunities will come naturally. —Ryan Meghdies, Tastic Marketing

3. Join local Facebook groups

I own a local moving company. I would have to say that my oddball approach would be belonging to several local Facebook groups, which has allowed me to market our services for free on themed days showcasing small businesses. If your posts are genuine, and you’re somewhat active in the groups, it’s an easy (free) way to get exposure and become a familiar and a favorite household service provider within these groups, which range from hundreds to thousands of members. —Turath D’hont, San Diego Moving Company

4. Host a pop-up

For business-to-consumer companies, one men’s brand named Sharply hosted a pop-up in a New York City hotel. They actually put a sample of their super soft T-shirts in every hotel room with a note to come to feel it for yourself. It was a great way to get everyone in the hotel to stop by the pop-up to feel the soft …read more

Read more here:: allbusiness.com

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