A Marketer’s Guide to Decoding Social Media Algorithms in 2019
By Brian Peters
Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success.
Luckily for us, big social networking sites often share updates on exactly what their algorithm prioritizes.
For example, Facebook recently shared that meaningful conversations are one of the most influential factors on the platform. LinkedIn, on the other hand, is looking to status updates from professional users that share more openly.
We’re fortunate to have an inside look at the various algorithms that power the world’s biggest networks. Today we’re covering everything you need to know about decoding social media algorithms in 2019 and what brands can do to thrive.
Let’s dive in!
A marketer’s guide to decoding social media algorithms in 2019
What follows is a lightly-edited transcript of the Buffer Podcast episode for your reading pleasure.
Table of Contents
- Part I: Inside the Facebook algorithm
- Part II: Inside the Twitter algorithm
- Part III: Inside the LinkedIn algorithm
- Part IV: Inside the Instagram algorithm
Brian: Hi everyone! I’m Brian Peters and this is The Science of Social Media, a podcast by Buffer. Your weekly sandbox for social media stories, insights, experimentation, and learning.
Hailley: Welcome to episode #123, I’m Hailley Griffis and this week we are talking all about social media algorithms 2019. Now, I know these can seem quite mysterious, and they really are, but there are certain things we’ve been able to figure out when it comes to algorithms and in this episode we’ll be giving you everything you need to know in a guide to decoding them for Facebook, Twitter, Instagram, and LinkedIn.
Brian: I love a good mystery! Let’s kick it off.
As many of us have come to realize, social media algorithms play a very important role in how we as marketers and business owners are able to make an impact online.
Algorithms are often difficult to understand but they are always on and we need to learn to work with them and not against them if we want to find success.
Hailley: When you think of it, for many of us the way that we are discovering news and information is coming directly from these algorithms. When we use Google or any of the social sites like Facebook and Twitter, there’s an algorithm involved.
Brian: Luckily for us, big social networking sites do share updates on what their algorithm prioritizes.
Facebook has shared in the past that meaningful conversations are most powerful on the platform, and LinkedIn is looking to status updates from the professional users on the site that share more openly.
Hailley: The overall trend we’ve been seeing as we researched this episode is that social networks are prioritizing real connection between their users and that knowledge can truly help us make a big impact online.
For example, influencer marketing …read more
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