Algorithmic analysis of facial expressions? Don’t make me laugh.

By Ben Davis

Mediacom has teamed up with Realeyes, the latest company to offer so-called ’emotional analytics’.

But, with the advertising landscape so chock-full of tech at the moment (even on the creative side – see CMPs and DCOs), do agencies and advertisers really need to be pointing web cams at people’s faces to know if a video ad is good or not?

Here are, to my mind, some pros and cons of this new technology.

Source:: Econsultancy

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge