Apply These 10 Secret Techniques to get Your Sales and Marketing Teams Working Together

By The Young Entrepreneur Council

10 Ways Leaders Can Get Sales and Marketing Working Together

Getting your marketing and sales teams to see eye-to-eye may seem like an impossible task. Sure, you know the value of both and how they affect each other’s roles, but they can’t seem to accept the fact that one can’t live without the other. By helping your marketing team to integrate better with your sales team, you can start the process encouraging everyone to play together better, a boost for growth — and morale. That’s why we asked 10 entrepreneurs from Young Entrepreneur Council (YEC) the following:

“What’s one way to encourage your marketing team to become more familiar with sales tactics (emails, cold calls, etc.)?”

How to Get Sales and Marketing Working Together

Here’s what YEC community members had to say:

1. Set Target Goals and Perks

“I’m all too familiar with marketing teams thinking that cold calling is dead and inbound marketing is the only answer. However, this couldn’t be further from the truth. If you arm them with some target goals for bringing in a certain amount of qualified leads and tie some sort of perk (likely a commission), as well as some sales podcasts, you’ll be surprised at what they can produce.” ~ Michael Averto, ChannelApe

2. Give Them Relevant Case Studies

“Case studies can be very persuasive. Find relevant successful case studies of other companies driving sales from specific tactics, then show the marketing team the highlights of how the sales tactic helped other businesses drive growth, and use that as motivation to encourage your team.” Shawn Schulze, Names.org

3. Sign Them Up for Email Lists and Demos

“The fastest way to immerse your marketing team in the world of sales is by turning them into prospects for other salespeople and having them analyzing each salesperson’s approach. Have them respond to cold emails, get on exploratory phone calls, try a product demo, read sales collateral and review proposals. Over time, they’ll realize which tactics are actually effective in converting customers.” ~ Firas Kittaneh, Amerisleep

4. Include Them on Sales Efforts

“To get our marketing team up to speed quickly, we encourage them to sit in on sales meetings or listen in on sales calls. This helps them see our process up close and lets them see how we pitch ourselves to potential clients. It expedites the time it takes to get familiar with our language and cadence.” ~ Kevin Yamazaki, Sidebench

5. Offer Firsthand Knowledge

“Giving our marketing team the task to manage the complete sales funnel of a select few clients provides them with all the information they need about how our sales team operates. By giving them the ability to reach out to prospective clients, leverage marketing collateral, nurture leads, close sales, and provide after-sales support, they also identify possible opportunities for improvement.” ~ Derek Robinson, Top Notch Dezigns

6. Lead by Example

“It is difficult to teach people who don’t have it in them …read more

Read more here:: SmallBusinessTrends

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