By Larry Kim
Want to get in on these sky high open rates and earn more engagement and leads with every Facebook Messenger campaign?
Then it’s time to start building Facebook Messenger chatbots and learning how to wield them like a pro — and I can help with that.
Facebook Messenger Marketing Hacks
I’ve invested everything into Facebook Messenger marketing (literally, I launched the Facbook chatbot building software MobileMonkey) and I’m happy to share all the best Facebook Messenger marketing hacks I know.
Check them out below!
1. Chat Blasting
This is the holy grail of Facebook Messenger marketing and the growth hack that will rule for the at least the next five years.
It’s just like an email blast, except you send it out via Messenger — and your ROI is massively higher.
Facebook Messenger chat blasts yield 80% open rates and 20% click-through rates on average.
You won’t get blocked by a spam filter, and lost in the shuffle of thousands of emails.
Moreover, every chat blast will come complete with a notification alerting users to your fresh message.
And since subscriber lists on Messenger can’t be bought or sold, so there’s no reason for Facebook to view chatbot marketing as spam.
2. Button Navigation Makes It Easy to Obtain Contact Info
Users don’t want to type out answers, especially on a mobile device.
Typing is for donkeys.
Tapping is for unicorns.
When creating your Facebook Messenger chatbots, set up the conversations to have button navigation.
With buttons, a user can fill out forms and answer questions with that simple tap!
3. Chop Up Your Copy to Make Users Engage
Instead of just copy-and-pasting your email copy into your chatbot, chop them up and insert CTAs in between.
For instance, you could announce you just completed a study, released a white paper, launched a promo code, etc. — then you can then ask them if they want to know more and provide a button for response.
Chances are good they’re going to click that button.
4. Front-load Drip Campaigns in Short Intervals
You can have your chatbot follow up with a strategically timed sequence of messages.
You could, for example, welcome new contacts, announce a webinar leading up to the event, tease a new product release, etc.
You can use software like MobileMonkey to message users at exactly the right time and schedule the messages to drip to the user over a period of time.
5. User Segmentation
User segmentation is the No. 1 key to high engagement in Facebook Messenger.
With user segmentation, you can get a better understanding of who each contact is and customize their chat experiences accordingly.
If you save user info, you can send people down different chat funnels down the line.